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Homebodii founder Ingrid Bonnor discusses the behind-the-scenes of the brand's success. Read more
The businesses were expecting big things, given the second drop sold out in half an hour.
"It felt fitting to open our first pop-up store in the town we call home."
The label operated concessions throughout Myer as well as its own boutiques.
Last year, the business raised over $42,000.
The store houses the brand's latest offering of men's fashion and accessories.
The initiative is being rolled out to 28 stores across Australia and New Zealand.
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Pandora GM David Allen talks retail adaptation and agility
22 Oct 2020"How to best navigate through this time is something that I am taking very seriously."
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Camilla wins 4000 customers with COVID-proof strategy
29 Oct 2020"We knew that to succeed during lockdown, we had to somehow transfer the experience."
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Why peak trade success is all in the plan
9 Dec 2020"We are now seeing elevated EDM response rates, and overall record high demand."