This Aussie brand clocks up 1.2 million views on Pinterest each month

The businesses were expecting big things, given the second drop sold out in half an hour.

"It felt fitting to open our first pop-up store in the town we call home."

The label operated concessions throughout Myer as well as its own boutiques.

Last year, the business raised over $42,000.

The store houses the brand's latest offering of men's fashion and accessories.

The initiative is being rolled out to 28 stores across Australia and New Zealand.