The business isn't shying away from these conversations.
The campaign will go live next Tuesday.
Since trialling the new shoes, Lisa Weightman has beat her personal best.
The shoes are handmade in Durban, South Africa.
The activation comes as the brand celebrates the announcement of Hailey Bieber as a global ambassador.
This is how the business is encouraging customers to reuse their shoe box.
"Once we find a material or element of a shoe that is resonating with our customers, we plan to roll it out to our entire range."
This is the newest addition to the brand's sustainable shoe lineup.
There was one particular set of heels that sold out almost immediately.
"People tend to forget to ask: can it be done differently?"
This is how customers will have a say in its SS20 range.
The shoes will be given to those that have lost their jobs due to COVID-19.
This is how to capitalise on a trend.