This is how to capitalise on a trend.

The brand has been worn by Lady Gaga and Beyonce.

The more people train with him, the better he gets.

There are 66 stores around Australia doing this.

"We are confident this will be the first of many."

"Myer staff would queue outside the factory in their own cars just to pick up stock."

This collection is exclusive to Australia.

The bootmaker will continue to do this until October 13.

He has 49 Brownlow votes to his name.

"Don't expect any 'back in stock' announcements."

International expansion is on the cards for the B Corp.

"In life, boundaries are always going to exist."

It also reached 92,000 people on YouTube.

The strategy went live on September 02.

Founder Anna Baird discusses how male customers are reshaping the brand.