Japanese retailer Uniqlo has reported a 118 per cent lift in its Heattech Ultra Warm thermalwear range this winter so far compared to last year.
The retailer's local merchandising team shared the data with Ragtrader, adding that the top performing styles include the long-sleeve Heattech t-shirts for men and women.
“In line with the colder temperature coming later in the year, our sales results reflect this overall change with our highest sales of our Heattech range recorded in the third week of June this year,” the Australian team confirmed.
Uniqlo launched Heattech globally over two decades ago, which has since become a core part of its lifestyle-wear ranges. The range uses ultra-fine fibres that absorb body moisture and convert it into heat.
The range for 2025 includes Extra Warm leggings, Ultra Warm turtlenecks and cotton blend crew necks in various tongues, as well as JW Anderson knitted socks, scarves and hats.
The local merchandising team added that from June to July, its Uniqlo Canberra store – where the average temperature during winter is between 10-12 degrees celsius – as well as stores in New South Wales have seen the highest composition of Heattech sales this year.
Uniqlo has 15 stores across New South Wales, adding to 40 stores in total across Australia.
“The introduction of Heat into collaborations such as Uniqlo : C and JWA has seen positive results since their launch,” the team added. “These items have now become a staple within our on-going Heattech range. In particular, the Cashmere Blend Uniqlo: C Heattech pieces have been a favourite amongst customers, who value high quality fabrics and at an affordable price.
“From a sales perspective, Cashmere Blend Uniqlo: C Heattech has made up 7 per cent of our total Heattech sales to date this season, which is a great result for a new product offering.”
The lift in Heattech sales come amid a slow start to winter in 2025, which led to some seasonally-driven brands reporting challenges in sales.
Kathmandu in particular reported a challenging second-half of FY25 in mid-June, but added that the first 17 days of June saw a 13.2 per cent sales lift year-on-year.