The finalists in Ragtrader’s Australian Fashion Industry Awards 2025 have been revealed.
Award winners will be announced at a long lunch ceremony in Melbourne on August 27, at The Terrace in the Botanic Gardens. Purchase your tickets here before they sell out!
The AFIAs 2025 gold sponsors are Afterpay and DHL ecommerce. Silver sponsors are Apparel21, Athos Commerce, Centric Software and Ethical Clothing Australia. Bronze sponsors are RCYCL and Zilch.
And the finalists are:
Marketing Campaign of the Year
Bonds - ‘Made for Down Under’
Hoka ANZ – ‘FlyLab’
July – ‘Tested by Olympians’
Nala – ‘Sorry to Offend You’
Petal & Pup – ‘Muse’
The Iconic – ‘Got You Looking’
WeWearAustralian – ‘WeWearAustralian Ed.4’
Sustainability Excellence Award
APG & Co – Traceability and Transparency
Decjuba – 100% Renewable Energy
eBay Australia – Circular Fashion Fund
Elk the label – (RE)NEW by Elk
Emu Australia – Australian Made Platinum Collection
KMD Brands – Group-wide B Corp Certification
Maison de Sabré – Sabrémoji™ Charms
Michael Hill Jeweller – 2030 Sustainability Strategy
Team of the Year
Bonds – Marketing
Decjuba – Customer Experience
eBay Australia – Pre-Loved Fashion Squad
Frankie4 – Product Design
KMD Brands – Global ESG
Strand – Marketing
Trenery – Brand
Design Excellence Award
Camilla – The White Lotus x Camilla
Carla Zampatti – Ubiquity
Frankie4 – LuxaLite®
OTAA – Non-Iron
Sheike – SCALA
The Gamechanger Award
eBay Australia – Authenticity Guarantee: luxury product authentication
Emu Australia – Geelong Factory: onshore manufacturing reinvestment
Michael Hill Jeweller – 2030 Sustainability Strategy: company-wide ESG masterplan
R.M.Williams – National Manufacturing Strategy: assessing onshore capabilities with the AFC
Strand – Strandbags to Strand: rebrand and modernisation strategy
The Volte – Peer 2 Peer Rental: a new fashion business model
WeWearAustralian – #WeWearAustralian: building up local brands
Best Use of Technology
David Jones – David Jones app
Decjuba – Resale pilot and scale
Kathmandu – AI search optimisation
Rip Curl – Rip Curl Search GPS3 Watch and iOS app
St Frock – Website overhaul
The Volte – Online peer-to-peer rental
Best Store Design
Camilla
Country Road Home
JD Sports ANZ
Kookai
Sheike
Strand
Temple of the Sun
Best Place to Work
Francesca Jewellery
Frankie4
Michael Hill Jeweller
Petal & Pup
The awards were judged by industry leaders including National Online Retailers Association (NORA) CEO, Katie Derrett; former Sportsgirl CEO turned mentor, Colleen Callander; former Bonds and Camilla and Marc GM turned consultant, Kylie Cumming; former True Alliance CEO turned retiree, David Smith; former Forever New general manager turned executive coach, Sarah Gale; Australian Retailers Association director of marketing, Laura Cordero; and NORA non-executive director, Adele Greenberg.