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The finalists in Ragtrader’s Australian Fashion Industry Awards 2025 have been revealed.

Award winners will be announced at a long lunch ceremony in Melbourne on August 27, at The Terrace in the Botanic Gardens. Purchase your tickets here before they sell out!

The AFIAs 2025 gold sponsors are Afterpay and DHL ecommerce. Silver sponsors are Apparel21, Athos Commerce, Centric Software and Ethical Clothing Australia. Bronze sponsors are RCYCL and Zilch.

And the finalists are:

Marketing Campaign of the Year

Bonds - ‘Made for Down Under’

Hoka ANZ – ‘FlyLab’

July – ‘Tested by Olympians’

Nala – ‘Sorry to Offend You’

Petal & Pup – ‘Muse’

The Iconic – ‘Got You Looking’

WeWearAustralian – ‘WeWearAustralian Ed.4’

Sustainability Excellence Award

APG & Co – Traceability and Transparency

Decjuba – 100% Renewable Energy

eBay Australia – Circular Fashion Fund 

Elk the label – (RE)NEW by Elk

Emu Australia – Australian Made Platinum Collection

KMD Brands – Group-wide B Corp Certification

Maison de Sabré – Sabrémoji™ Charms

Michael Hill Jeweller – 2030 Sustainability Strategy

Team of the Year

Bonds – Marketing

Decjuba – Customer Experience

eBay Australia – Marketing

Frankie4 – Product Design

KMD Brands – Global ESG

Strand – Marketing

Trenery – Brand

Design Excellence Award

Camilla – The White Lotus x Camilla

Carla Zampatti – Ubiquity

Frankie4 – LuxaLite®

OTAA – Wrinkle-free cotton shirt

Sheike – SCALA

The Gamechanger Award

eBay Australia – Authenticity Guarantee: luxury product authentication

Emu Australia – Geelong Factory: onshore manufacturing reinvestment

Michael Hill Jeweller – 2030 Sustainability Strategy: company-wide ESG masterplan

R.M.Williams – National Manufacturing Strategy: assessing onshore capabilities with the AFC

Strand – Strandbags to Strand: rebrand and modernisation strategy

The Volte – Peer 2 Peer Rental: a new fashion business model

WeWearAustralian – #WeWearAustralian: building up local brands

Best Use of Technology

David Jones – David Jones app, with Mindera

Decjuba – Resale, with Authentified

Kathmandu – AI search, with Athos Commerce

Rip Curl – Rip Curl Search GPS3 Watch and iOS app

St Frock – Website, with Shopify Plus, Klaviyo, and Zendesk

The Volte – Online peer-to-peer rental, David Jones integration

Best Store Design

Camilla

Country Road Home

JD Sports ANZ

Kookai

Sheike

Strand

Temple of the Sun

Best Place to Work

Francesca Jewellery

Frankie4

Michael Hill Jeweller

Petal & Pup

The awards were judged by industry leaders including National Online Retailers Association (NORA) CEO, Katie Derrett; former Sportsgirl CEO turned mentor, Colleen Callander; former Bonds and Camilla and Marc GM turned consultant, Kylie Cumming; former True Alliance CEO turned retiree, David Smith; former Forever New general manager turned executive coach, Sarah Gale; Australian Retailers Association director of marketing, Laura Cordero; and NORA non-executive director, Adele Greenberg.

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