Ecco Australia is readying itself for a big first half of the year, with new stores, new concepts and new collections launching in the coming months. 

Kicking off the proceedings is the launch of the brand's second Leather Goods collection, Tools To Live Freely. 

The second range follows the launch of the first Leather Goods collection in September last year, adding a new product category for customers to engage with. 

Ecco ANZ GM Jeff Karger welcomed the launch of the Tools To Live Freely collection.

"This season sees us build on the debut collection, featuring timeless items to fit the contemporary aesthetics while merging on-trend shapes, colours and textures.

"Whilst still highly functional this second season buzzes with playful details and effervescent soda colours like 'Shocking Pink', 'Soft Mint', 'Pale Banana' and 'Festival Fuchsia.'

"Organic shaped patches make good use of leather offcuts while upcycled shoelaces get a major second life, a sign of our commitment as a company to sustainability at all levels," he said. 

The Tools To Live Freely range is set to launch online and in-stores in mid-February. 

"This is then followed excitingly by our new store launch in Karrinyup, WA as well as the launch of our new Shop-in-Shop partnership with Myer, both taking place in April," Karger added. 

Both the Leather Goods collection and the new store locations form part of the brand's 'premiumisation' strategy that has been rolling on for the past three years. 

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