"Myer staff would queue outside the factory in their own cars just to pick up stock."
This collection is exclusive to Australia.
The bootmaker will continue to do this until October 13.
It also reached 92,000 people on YouTube.
Founder Anna Baird discusses how male customers are reshaping the brand.
The Athlete’s Foot head of marketing Deena Colman said it aligns with business values.
This is your first look at what customers are asking for.
"We started thinking, is it really fair only half our customers feel complete?"