The brand expects it to become as popular as its thongs.
"Both brands encapsulate the quintessential laid back Australian coastal lifestyle.”
Global director of brand and e-commerce at Emu Australia, Sue Meehan, talks online retail, best-selling styles and social media.
Platypus is set to open a huge concept store in Melbourne Central.
"[This] is a true representation of our approach to design and sustainability."
The brand will make it's debut in Victoria at Australia's largest shopping centre.
"After much interest from female customers, R.M. Williams has brought a women’s version to life."
"The experience resonates with customers and has created a loyal following of users around the globe."
Suburban South Australian retailers now have the choice to trade on the public holiday.
CEO of Accent Group, Daniel Agostinelli, talks store openings, Christmas prep and new digital initiatives.
The Aussie businesswoman also announces plans for a new footwear collection, launching in 2019.