"From 2010 to 2012 we had a significant decline in our revenue."
"I was able to create the same turnover as my competitors, but with 75% fewer staff."
Graeme Lewsey reports back from the groundbreaking capital of Berlin.
"Japan continues to be our largest market at around 42% of the business."
"There was something missing in Australia that was desperately required for the fashion industry."
"The challenge for the fashion industry is to deliver a quality and seamless multichannel experience."
"You don’t always get it right 100% of the time, which can be disappointing."
"Doing retail first defeated the struggles of a new wholesale business."
"We’re growing from a startup to a proper company and that takes time to get used to."
"We’re going to see less 12 month seasonality buying cycles and much more on-demand manufacturing."
"A year ago, we made a commitment that we wouldn’t be working with any factories which are not ethically accredited."
"Changing the way the industry is viewed is always going to be a challenge."