Oroton's decision to reign in heavy discounting has hurt sales and sent its share price to a six year low.
One is a film director, another is a furniture designer.
This brand is celebrating 40 years by hitting the road to Perth, Brisbane, Adelaide and even Auckland.
Australian designers are going wild at a new hub.
"It’s such a widespread challenge in the whole industry."
Australian retailers tell us what they've learned from breaking into China.