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The brand's return policy has come under scrutiny. Read more
700 mushrooms played a vital role.
And social media is driving it.
The purchase has been backed by a Hong Kong-based private equity firm.
This designer will debut her first collection at New York Fashion Week.
The new addition will support the brand's overall transformation in Sydney.
An increased footprint of 160 stores will play a role.
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Rodd and Gunn: 10 US stores by 2018
12 Jul 2017The brand says that after nearly six years it now has a viable offer for the US consumer.
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39% of female shoppers say this is a key buying influence
26 Jul 2017"Speed is key in order to reduce chances of them buying elsewhere, especially in fashion."
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Peter Alexander online manager: Adelena Glavitsch
5 Jul 2017"The challenge for the fashion industry is to deliver a quality and seamless multichannel experience."
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Do you need to capitalise on this tech?
26 Jun 2017"We are living in an age where customers are taking control and crave authenticity."
