This move follows a 75% increase in international buyers. Read more
Over 60% of customers access the site through a mobile device.
The Australian lingerie retailer is pushing into the leisurewear space.
"The initial discussion on collaborating sparked inspiration for us."
International competition and reduced margins are starting to take their toll.
It has enlisted Akira, Sass & Bide and Nicola Finetti for a showcase in Sydney first.
Co-founder Brooke McGregor explains how his brand capitalised on changing industry tides.
"You only have yourself, social media and your own wits to get you by."
For an investment of $100, they are seeing 40 – 50 sales via Facebook marketing alone.