The brand's return policy has come under scrutiny. Read more
The purchase has been backed by a Hong Kong-based private equity firm.
This designer will debut her first collection at New York Fashion Week.
The new addition will support the brand's overall transformation in Sydney.
The brand says that after nearly six years it now has a viable offer for the US consumer.
"Speed is key in order to reduce chances of them buying elsewhere, especially in fashion."
"We are living in an age where customers are taking control and crave authenticity."