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The retailer conducted a study that has revealed concerning insights about this demographic.

The global competitor shares insights into its Australian consumer base.

It's caught the eye of Bloomingdales and now it's cracked one of the UK's largest retailers.

Australian brands have contributed $300 million to the UK economy over the past two years.

In the last 12 months the supermarket giant has sold over 1.5 million products in this category.

It's taken a slice of this $660 million redevelopment.