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"It makes good business sense for retailers to prioritise [this]."

She has watched the business grow from $1 million per annum to $85 million.

The ACCC is seeking penalties, injunctions, declarations, corrective notices and costs.

The etailer hit double digit market share, securing 15% of households.

"We now urge Prada to follow in Chanel's compassionate footsteps."

Winners will be announced at Melbourne Fashion Week.