"If I roll the clock back close to a year ago, the business was really not performing well at all."
"In February 2013, we closed all of our stores down. This was a really tough decision to make."
"Often at times we need to juggle conflicting strategies that cover simultaneous market activity."
"Supplying Topshop with quick turnaround best sellers was a real turning point."
"The fashion industry needs to be accountable for what we produce."
"We found the 75% of visitors were either retailers, stylists or designers."
"In the world of fast fashion, I believe a positive change is coming."
"From 2010 to 2012 we had a significant decline in our revenue."
"I was able to create the same turnover as my competitors, but with 75% fewer staff."
Graeme Lewsey reports back from the groundbreaking capital of Berlin.
"Japan continues to be our largest market at around 42% of the business."