"We collect as much data as possible to help us navigate any risk."

"The biggest challenge ahead for retailers is the economic environment."

"I feel strongly about the opportunity I now have, to give back."

"If I roll the clock back close to a year ago, the business was really not performing well at all."

"In February 2013, we closed all of our stores down. This was a really tough decision to make."

"Often at times we need to juggle conflicting strategies that cover simultaneous market activity."

"Supplying Topshop with quick turnaround best sellers was a real turning point."

"Ten years ago you’d be asked if you were a fashion brand or a sports brand."

"The fashion industry needs to be accountable for what we produce."

"We found the 75% of visitors were either retailers, stylists or designers."

"In the world of fast fashion, I believe a positive change is coming."

"From 2010 to 2012 we had a significant decline in our revenue."

"I was able to create the same turnover as my competitors, but with 75% fewer staff."

Graeme Lewsey reports back from the groundbreaking capital of Berlin.