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The expansion comes after eBay acquired the authentication service from Sneaker Con last year.

"Australia is a very exciting market for Omega."

Des’ree Barnes features in the campaign alongside global Puma ambassador Cara Delevingne.

The brand took over Princes Garden Court in Prahran to celebrate.

The brand has launched its first women's collection.

The brand made the commitment to phase out the material in 2020.

"We are proud to continue offering such an important collection that celebrates the diversity of Australia."

The business also boasts a new brand positioning.

The business is on a mission to become the 'world's most-loved outdoor brand.'

"We are again ahead of our plan for new store openings."

The brand's QVB store was converted to a special pop-up for three days.

Natalie Lee joins the business from Vestiaire Collective.

The brands are again dressing Australian Olympians, this time for the Winter Olympics.

The business has donated the jeans to Thread Together, with the support of GlamCorner.

"We understand the importance of exploring and celebrating Australian identities, artwork and culture."