Nala co-founder Chloe de Winter said it was time to evolve and reach customers in a new way. 

The direction draws from years of client feedback.

Health and safety is the biggest driver of concern.

It arrives as the label marks six decades since Joe Saba founded the business in Melbourne in 1965.

The move follows a three-month transformation project.

The fit-out includes a sub-zero snow cave that holds temperatures as low as -10°C for testing apparel.

This comes amid ongoing pushes for state governments across Australia to crack down harder on retail crime.

The new range is exclusively being sold on the Cotton On Kids website.

Director Isabella Coleman said the plan to fly to Hong Kong was driven by customer feedback.

“An OCR increase like this will have an immediate impact on our retailers," Retail NZ CEO Carolyn Young says.

Six more stores are expected to open between now and Christmas.

Clothing and footwear remains a popular gift for Dad, revealed in data from the ARC and Roy Morgan.

“The Australian business is making solid progress in managing costs and closing underperforming stores," TFG reported.

The fashion group focused on full-priced sales and pulling back discounting, with bottom-line losses shrinking dramatically.

Breaching these new rules will be punishable by up to two years’ imprisonment, a $5,500 penalty or both.

“Our strongest-performing content generated engagement equivalent to more than 300 per cent of our existing follower base."