The garment will be available via Sass & Bide boutiques, as well as Myer.
eCommerce manager Brendan Gillen reveals a new directive from head office.
"We identified this gap and found that the demographic was perfectly suited to our brand."
This is how augmented reality will allow customers to see, touch, try.
Customers will now find it hard to grow out of their clothes.
Now, it's going back to the roots of where it all started.
Walk past 168 Kings Street in Newtown and you'll think the answer is yes.
Customers will be able to trade sneakers - including rare finds and new releases.
David Jones menswear GM Chris Wilson believes this will revolutionise shopping.
Together, they plan to push this $260 million Australian player into the US market.
This what 11,000 households told researchers.
Just 100 days into his new role, the CEO is already delivering.
The brand has harnessed data on what products are purchased by customers.