The streetwear brand has big plans on November 29.

Designer Helen O'Connor discusses the brand's next move.

Shirts will retail for $110.

How the group has doubled its forecast and blasted "lazy retailing."

"We are redefining the relationship between fashion, quality and price."

Viktoria & Woods founder Margie Woods talks retail strategy.

"Many businesses only realise they’ve been caught out once it’s too late."

It's not all about profits, the womenswear designer says.

They could go even higher - dependant on its summer sale.

It took over 18 months to design.

"The first drop sold out in two weeks and we’ve sold over 500 pairs to date."

“Online retailing has experienced a 30% increase.”

It will soon have 18 stores in Australia.

Shoppers are more likely to purchase via desktop too.

It sells over 60,000 items each month.

The partnership is in its second year.