Australian designer label Thurley has opened its first flagship Sydney boutique in the Strand Arcade.
The store was designed by Studio Grayscale.
It is the second store for the brand with the Melbourne flagship located in High Street, Armadale.
The brand is also stocked in David Jones and internationally as Saks Fifth Avenue, Harrods and selected boutiques.
Thurley designer Helen O'Connor said the Strand Arcade is the perfect place for the label's first Sydney store.
“I am so excited to open our Sydney flagship store in the Strand Arcade, we feel it is the perfect home for Thurley as the heritage Victorian architecture really reflects [the] Thurley aesthetic and appreciation of historic treasures.
“We feel very proud to be in a stable of Australia's best designer brands on level one and have been wholeheartedly embraced by our Sydney customers who are thrilled to be able to shop the entire collection in one space.”
The new boutique launched with Thurley's latest resort 19 'Fable' collection which showed at Mercedes-Benz Fashion Festival Australia 2018.
The collection features hand crochet lacework, handcrafted embellishments adapted into trims, high necklines, exaggerated shoulders and sleeves and corsetry.