Global streetwear label Champion will launch its first Australian streetwear store on November 29.
The brand will open the doors to its flagship site at Chadstone – The Fashion Capital.
The store will house the brand’s premium range of apparel, including its Reverse Weave collection and footwear line.
In an Australian first, the store will offer a customisation service, allowing consumers to select a piece of apparel and personalise it with their favourite Champion patches.
To celebrate the opening, DJ Lucille Croft will be taking over the Champion DJ decks, Thomas Davenport will be offering styling tips, and complimentary American soda from Woofy’s will be available from the custom Champion drink cart.
The store features minimalist concrete floors and timber shelving juxtaposed against bold colours and designs of Champion’s most iconic products.
In a nod to Melbourne culture, the store also features the work of vintage inspired signage artist, TJ Guzzardi, who has created a tailored Champion x Chadstone wall instillation.
Consumers will get a first look at the artwork on opening day.