The Australian-born initiative will move into 2020 without local representation.

The comedian and fashion industry favourite gets candid.

It's one of the worst issues facing fashion consumers.

The trek to eastern states will commence this week.

This untraditional venture launches on February 1.

This email has customers thinking it's not "ta-ta" for the retailer.

The event will run from February 21 to 24 at Sydney Olympic Park.

No wonder retailers such as Saba and Alice McCall have jumped on board.

"We’ve had the privilege of hosting thousands of Sydney women on the Gold Coast."

When Seafolly tapped a new revenue stream, the unthinkable happened.

It recently inked a new Australian partnership, securing national distribution.

For $119, the event is now no longer just about business.

"This was a great way to end the year."

How they helped to make $780,000 in just one day.

This is how it managed to deliver same store sales, despite other brands suffering.

It's not the only one wielding an axe - here's the breakdown.