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The Iconic has announced the latest installment of its sustainability mission; a clothing donation initiative called Giving Made Easy. 

In partnership with Australia Post and Salvos Stores, Giving Made Easy encourages Australians to donate their pre-loved clothes instead of sending them to landfill. 

Australians discard 23 kilograms of clothing per person every year, meaning that six tonnes of textiles and clothing go to landfill every 10 minutes. 

To help battle this problem, the Giving Made Easy initiative means that Australians can simply; collect the clothes and shoes that are in good condition that they no longer wear; place them in a spare satchel or box; print off a free shipping label from the Giving Made Easy website; and, post the clothes from a post box or post office. 

The clothes will then be sent to the closest Salvos Store for sorting and sale. 

The Iconic chief sustainability officer Jaana Quaintance-James said that as a leader in the Australian fashion industry the business has a responsibility to help tackle clothing waste. 

"As a leading player in the Australian fashion industry, we have an important responsibility to reduce our impact on textile waste and to influence customers’ attitudes and behaviours when it comes to clothing disposal.

"We are proud to collaborate with both Australia Post and Salvos Stores to establish an innovative initiative that offers a streamlined and convenient way for our customers to repurpose their clothing.

"Not only will Giving Made Easy have a positive community impact on the people that look to the Salvation Army for support, we’re creating a way for customers to reduce their personal textile impact on the environment.

"This is just another milestone in our journey towards being a more sustainable and responsible fashion business, and a force for actionable change in our industry," she said. 

Salvos Store GM of customer and strategy Edwina Morgan said that the initiative will help the Salvos further its work with communities that need support. 

"During 2019, Salvos Stores raised an incredible $37 million, enabling The Salvation Army to provide over 1.2 million sessions of care through their social programs across Australia.

"Our communities already see our stores as a great way to help everyone live more sustainably.

"With the launch of Giving Made Easy, we look forward to encouraging even more Aussies to donate their pre-loved clothing and provide hope where it’s needed most," she said. 

Australia Post chief sustainability officer Susan Mizrahi added that the business is thrilled to partner with The Iconic on the Giving Made Easy initative. 

"As one of Australia’s largest businesses, Australia Post wants to provide a positive example of achieving sustainability.

"We know that customers are choosing to purchase more sustainable products from companies that align with their personal values.

"We are pleased that in collaboration with The Iconic, we are able to provide sustainable solutions across more of our services," she said. 

Giving Made Easy is the latest milestone in The Iconic’s 2020 Sustainability & Ethical Sourcing strategy, which last year saw the launch of the retailer’s Considered filter and marked the introduction of The Iconic private label Aere – a linen collection with a more sustainable approach to materials.

The Giving Made Easy initaitve is now live at theiconic.com.au/giving-made-easy/. 

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