Shona Joy has announced the launch of its first bridal line, breaking tradition with new silhouettes.
The collection will be released on February 1 and promises to "move away from the conventional expectations for bridal."
A long-time player in the occasion-wear space, the brand has will release a capsule of ready to wear separates, gowns, midis and classic cut jumpsuits.
The capsule will be manufactured in its signature liquid-silk touch fabrications.
The Bondi-born brand will offer a very limited release of each bridal style on February 1, with new styles set to be introduced to the collection in March.
The brand will also continue to evolve its bridal offering as part of the Wedding Edit, alongside the five ready-to-wear collections released each year.
The brand's current Wedding Edit peaks at $580 and offers sizes 6 to 16.