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This jumper has clocked up 10,500 views alone.

“This is not a bluff,” Mosaic Brands CEO Scott Evans has said.

As a chapter closes in Australian history, it’s more than an accessory.

As foot traffic falls, home deliveries are now on the agenda.

As it moves to the next quarter, its outcomes have changed.

First it was factory closures, then quickly turned to bottlenecks.

It turned its stores dark throughout lockdown - this is the result.

Jonathan Ward has been called on to redesign this.

"COVID has made the days longer and the hustle harder."

The business could close up to 500 stores in the next 24 months.

"Our customers will now have the option of two distinct shopping destinations."

It initially aimed to raise $10 million.

Here are the preliminary figures heading into the new financial year.

It is a subsidiary of a major retail group.

It scratches the surface of a $1.8 billion industry.