Articles have stated that Myer is "bulking up for a battle" and is "is rallying the troops." Read more
"The new campaign unites brand heritage with a contemporary lens."
This is the sixth year the department store has run this initiative.
The gown has earned the brand the internationally renowned Global Recycling Standard (GRS) certification.
"No one is going to win the 'race to sustainability.'"
It will begin with the Bondi Junction concept store.
The range is made with more sustainably-sourced fabrics such as organic cotton, and recycled polyamide.
The scannable pigment technology gives full traceability to garments from fibre to shelf.
Sara Caverley's brand will launch its spring collection into the department store in August.
This is how each business will benefit from the recent acquisition.
Scentre Group is considering some non-traditional concepts for its Westfield Knox redevelopment.
"One Teaspoon is proud to take a new step in our commitment to sustainability."
The collection comes as the brand celebrates its 50th anniversary this year.
"I sit inside the brand every day so I know what we have to offer."
The limited-edition piece has been made locally in Brisbane.