Founder Anna Baird discusses how male customers are reshaping the brand.
The Athlete’s Foot head of marketing Deena Colman said it aligns with business values.
This is your first look at what customers are asking for.
"We started thinking, is it really fair only half our customers feel complete?"
Wait until you see what it looks like.
It is one of more than 1000 companies joining this new movement.
The footwear label has introduced new strategies.
This strategy saw 13% growth in both of its top tiers.