Footwear label, Superga, has announced that for the second year in a row, the brand is the Official Footwear Partner for the Mercedes Benz Fashion Week Australia (MBFWA).

As part of the partnership, Superga will be hosting activations at the Carriageworks site, for the duration of the week.

Attendees to the show will be able to admire an entire Superga wall, which will feature varying Superga styles in all colours of the rainbow. Guests will also be able to engage with an interactive personality test that will match them with their ultimate Superga style.

In a statement, Superga said that the concept reflects the consumer demand for a personalised experience.

"MBFWA attendees will be invited to partake in the activation that gives users the opportunity to 'Know Your Sole.'

"The activation will showcase the wide range of styles that Superga has to offer, providing guests with opportunity to play and win, with free pairs and discounts available.

"The concept behind the Superga MBFWA activation, reflects the current consumer trend that requires a personalised and sustainable shopping experience, in a world where online shopping can be overwhelming and prone to enabling unsustainable purchasing decisions."

MBFWA will take place from May 12 to 17 2019.

comments powered by Disqus