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Online retailer Catch has officially opened its first concept store at Chadstone – The Fashion Capital.

Catch has been trading online since it launched in 2006 with one product a day.

The retailer has now grown to more 8,000 orders a day from over 1.1 million active customers, products ranging from homewares and groceries to designer fashion.

Catch Group CEO Nati Harpaz said the store would offer customers a new kind of shopping experience.

“As well as allowing customers to shop the traditional way, we will introduce an innovative way people can shop on their own device in-store. It’s instant click and collect - this is a real insight into the future of retail,” Mr Harpaz said.

Catch is located on the lower ground floor near Adidas Originals.

For more information on how footwear fares on Catch, click here.

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