"I was able to create the same turnover as my competitors, but with 75% fewer staff."

Graeme Lewsey reports back from the groundbreaking capital of Berlin.

"Japan continues to be our largest market at around 42% of the business."

"There was something missing in Australia that was desperately required for the fashion industry."

"The challenge for the fashion industry is to deliver a quality and seamless multichannel experience."

"We’ve grown our digital database by 73% on the previous year."

"You don’t always get it right 100% of the time, which can be disappointing."

"Doing retail first defeated the struggles of a new wholesale business."

"We’re growing from a startup to a proper company and that takes time to get used to."

"We’re going to see less 12 month seasonality buying cycles and much more on-demand manufacturing."

"A year ago, we made a commitment that we wouldn’t be working with any factories which are not ethically accredited."

"I was thrown straight into the deep end at Ellery."

"Changing the way the industry is viewed is always going to be a challenge."

"'See now, buy now’ runway formats are certain to become more prevalent."

"Music artists often only release an album every few years, whilst fashion houses are expected to produce new collections constantly."