will.i.am has launched an exclusive eyewear collection for Specsavers, available in stores across Australia.
The hip hop star said his lifelong passion for eyewear was inspired by icons of his youth, such as Run DMC and Flava Flav.
The 17 piece collection references classic styles with a futuristic twist.
"What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra ‘oomph’, while remaining entirely wearable," he said.
"I want my line to inspire everyone to accessorise with glasses in a dope way.
"Glasses are the best way to make your outfit look fresh, put together, yet unique.
"If I am going to take the time to make sure my shoes, coat and hat look good together, I’m always going to complete the outfit with a great pair of glasses."
will.i.am’s exclusive eyewear collection for Specsavers starts from $199 for 2 pairs single vision lenses.