Hong Kong-based fine jewellery brand Plukka is set to float the company on the Australian Stock Exchange (ASX) this Friday.
Launched in 2011 Plukka offers the market over 3000 fine jewellery products from around 60 designers shipping worldwide.
With price points stretching from AU$300-$250,000 the brand has set out to grow its business by holding no inventory to alleviate the burden of dead stock through its made-to-order ecommerce platform.
The company's co-founder Joanne Ooi believes investors will benefit from its unique business model.
“What we seek is true originality which is best of breed in its own aesthetic.
“Moreover, the designer’s signature or DNA should come through loud and clear so that, over time, the consumer understands what that designer stands for.
“When we take on a new designer, we want him or her to flourish on our platform.”
Despite predominantly trading online Plukka has since expanded to retail distribution and trunk shows.