Thrills has marked its expansion into Asia with a global flagship store in Tokyo, Japan.

The Byron Bay brand has opened in Tokyo’s energetic and colourful district of Shibuya.

Thrills co-founder Tabitha McGregor said the expansion has been long-awaited, stemming back to its roots as a vintage motorcycle import and customisation business over 10 years ago.

“Thrills was created from humble beginnings in 2011, importing and customising vintage motorcycles from Japan and the US to our coastal hometown.

"Our very first employee was Japanese mechanic Yuichiro Nakama who brought our vision to life and remains a valuable part of the family, continuing to customise Harley Davidson motorbikes at our Byron Bay HQ.

“So far, 2020 has been a monumental year for the brand, making our mark in the US in February to now Asia in July, and we’ve got no plans in slowing down yet.”

Thrills GM Ryan Collins said the team has worked hard to build its brand with a commitment to reducing the company’s impact on the environment.

“While there’s a lot of competition in the industry these days, Thrills thrives on its originality and progressiveness through both high-quality styles and a desire to reduce their impact on the environment.

“The team is constantly on the lookout for new and progressive fabrics such as hemp and ramie to help lessen our footprint, while also improving our day-to-day operations.”

Thrills will be celebrating its Japan launch on July 31.

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