Vogue Australia has optimised its digital offer, changing the way your brand hits readers.
NewsLifeMedia has announced a major investment in their luxury media brands, rolling out new sites for Vogue Australia, Vogue Living and GQ Australia.
The sites will be optimised to cater to a burgeoning mobile audience, as well as improve customer experience and advertising opportunities.
The sites are now fully responsive, aiming to deliver a seamless user experience across a range of devices from smart phones to TVs.
Added features include social sign in and sharing, high impact and faster loading image galleries that responsively scale to browser screens, improved search tools to enhance usability, as well as simplified membership functionality.
It's not just good news for consumers either.
The new platforms will aim to allow advertisers to a greater number of rich media ad units are available across devices.
Advertisers will also be able to capture data from readers through social sign in and progressive membership profiling of audiences, in a bid to streamline market campaigns towards niche readers.
NewsLifeMedia's lifestyle publisher, Nick Smith, believes the investment is the next logical step to keep up in a consumer-driven market.
"This is a customer led investment in innovation for Vogue Australia, Vogue Living and GQ Australia that allows us to deliver our brands wherever today's consumer requires them, be it print, our digital editions, our social networks and our digital news delivered beautifully on any device. We now know our digital audience more intimately which is very exciting. This means we will not only be able to match our own products to our customer needs, but also allow incredible targeting for our valued advertisers.”
Smith also said that digital editorial teams are working hard across all aspects of the business.
"Behind-the-scenes we're investing in our digital editorial teams to increase both our content output and our focus on analytics and what we call 'data driven editorial' to make sure our content is exactly what our audiences want. We continue to optimise our publishing cycle to ensure we deliver when consumers grab their smartphone in the morning through to when they put down their tablet at night."
Last week NewsLifeMedia launched the Australian branch of lifestyle website Buro247.com.au