Luxury label Viktoria and Woods has opened its ninth standalone boutique in Chadstone Shopping Centre.
The Chadstone boutique joins the brand's other flagship stores in Paddington, Bondi Junction, Armadale, Emporium Melbourne, Sorrento, Queens Plaza, Mosman and Doncaster.
Founder and creative director Margie Woods said that she is thrilled to further expand Viktoria and Woods' retail presence in her hometown.
"We are excited to offer a new brand experience in Chadstone.
"Chadstone is a prominent fashion destination with a strong international and Australian designer presence.
"[The store] celebrates both our Melbourne heritage and the evolution of our Viktoria & Woods boutiques," she said.
The Chadstone boutique is the 18th bricks-and-mortar location for the brand overall, including its David Jones concessions.
The store features pared back design, high-ceilings and symmetrical elements, to draw the attention to the styling suite at the rear of the store.
The boutique is open now and trades seven days a week.