Topshop Australia is literally driving sales with a new strategy.
In a global first partnership, Uber has teamed with Topshop Australia to offer free rides to its Sydney store.
The hire car app will be available free of charge to consumers when they enter the promo code 'TOPSHOPMINI'.
Customers receive a VIP personal styling session and a $50 gift card to spend in store upon arrival.
They can also win a $500 gift voucher by posting on social media using the #TOPSHOPMINI hashtag.
Free rides will run throughout regular store trading hours from August 29 until August 31.