Tommy Hilfiger has announced the appointment of Michael Scheiner as CMO of Tommy Hilfiger Global.
The appointment comes as founder Tommy Hilfiger prepares to head down under for a press visit, with a conference planned on November 14.
Scheiner has amassed over 15 years of experience at global brands and joins Tommy Hilfiger from Hollister Co.
During his time in the marketing team, his work helped to move Hollister into the top five brands among teens in Piper Jaffray’s Fall 2019 Taking Stock survey.
Scheiner, who also helped position the brand as a top omnichannel retailer, will aim to do the same at Tommy Hilfiger in the field of digital and experiential platforms.
Tommy Hilfiger CEO Daniel Grieder said new initiatives are vital to stay ahead.
“We are thrilled to have Michael join our world class marketing organisation and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”
Scheiner will relocate to the Tommy Hilfiger global headquarters in Amsterdam, the Netherlands with his family.
“It is an honor to join such an iconic global brand,” he said “The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring. I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year.”