Luxury retail group LK Boutique has announced it will open its second Australian Rolex store next month.
LK Boutique CEO James Kennedy confirmed it will be located in the luxury retail precinct of Crown, Melbourne.
"Following the 2013 opening of our first Rolex boutique in Sydney, the addition of this new standalone boutique at Crown is a wonderful outcome for both companies.
"It is a testament to the longstanding partnership that Rolex and LK Boutique have enjoyed for over thirty years, and to the shared values of both brands.
"We are delighted to announce this next chapter and to upholding the high standards and quality that are synonymous
with Rolex."
The 78-square-meter store will be situated amid the Crown Towers lobby and the Crown Atrium area.
The store features luxury fittings such as a Vistosi chandelier and imported marble finishes from Italy.