Boohoo ANZ country manager Madeleine George has revealed to Ragtrader how the business’ first branded song on TikTok performed.
The ‘It’s From Boohoo Baby’ dance saw Australian TikTok stars including Sarah Magusara and Jackson Jansen take part, with a total of 12,000 TikToks created using the song.
The business also grew its following on the platform by 53,000, George said.
"Boohoo is amongst the first brands operating in Australia to commission a TikTok song and we couldn’t be happier with the reaction and results in Australia and internationally.
"The objective of this activation was to connect with our customers in a fun and engaging way and demonstrate innovation.
"We pride ourselves on creativity and adapting our marketing strategy to social trends, and finding ways to stay ahead of the curve," she said.
George added that the business already has its next TikTok song in the works.
"TikTok is an incredibly powerful and important platform to us which allows us to keep Boohoo front of mind in an inclusive and happy way – stay tuned for the next release which is already in production," she said.