Tiffany & Co. has added an Australian-exclusive koala brooch and pendant to its Save the Wild collection, helping the Wildlife Conservation Network (WCN) protect the Australian marsupial.
All proceeds from the koala-inspired designs will be donated to WCN, which will give the funds to the most effective projects protecting the koala and its habitat across Australia.
Grants will focus on supporting; in-situ conservation action within existing koala ranges; habitat restoration and protection; and, emergency and rapid response to challenges including bushfires and disease outbreaks.
According to the Australian Koala Foundation (AKF), the greatest threat to koalas is habitat loss, driven by land clearing, bushfires and diseases of the eucalypts, like ‘dieback’ which cause the trees to die.
During 2020's Black Summer bushfires, World Wide Fund Australia reports that approximately three billion animals were killed or displaced.
Meanwhile, the AKF estimates that there are likely to be less than 80,000 Koalas remaining in Australia today and it could be as low as 43,000.
"Since its founding in 1837, Tiffany has had an enduring relationship with nature, which is both the ultimate inspiration for its designers, and the source of the precious materials that give life and form to iconic collections," Tiffany & Co. said in a statement.
"This has underscored Tiffany’s deep-rooted commitment to protecting both the planet and its communities," the brand said.
The new koala designs from the Tiffany Save the Wild collection include a sterling silver charm and an 18k white gold brooch with diamonds.
The koala charm and brooch designs range from $925 to $24,800 and are available in store and online now.
Tiffany & Co. Koala brooch that retails for $24,800