Byron Bay clothing brand Thrills has donated over $77,000 worth of clothing to students and families in Umbakumba, Angurugu and Milyakburra.
These remote communities are in the Groote Archipelago located in the Gulf of Carpentaria, Northern Territory.
With the assistance of Bush Fit Mob and the Anindilyakwa Land Council, the brand will distribute 1200 pieces of clothing through Groote communities.
Thrills MD Ryan Collins said the donation is in line with the brand's mission to give back and invest in the next generation.
“From working with Seed [Australia’s first Indigenous youth climate network] through our 1% For The Planet pledge, to teaming up with iconic Australian rock band King Stingray to donate $100k worth of clothing to the community of Yirrkala, we felt driven to go one step further,” he said.
“Investing in the next generation is a huge priority for us not only as a business but also on a personal level, which compelled us to take action and send our clothing directly to those who need it thanks to the help of our friends at Bush Fit Mob and Anindilyakwa Land Council.”
Based in Northern Territory’s Alyangula, Bush Fit Mob program manager Atnas Maeko welcomed the donation,
“Thrills’ donation goes far beyond just clothing,” Maeko said. “It’s an opportunity for Traditional Owners to feel appreciated and inspired and we’re beyond grateful.”
“We are so excited about the huge opportunities that the future holds for students and families in the Anindilyakwa community and are proud to be able to pave the pathway forward with Thrills’ help.”
“Sharing is an important part of the Anindilyakwa culture, and our hope is that what we do empowers the children to dream big and bolden their ambitions.”