Independently-owned women’s fashion label Adrift has announced the launch of its wholesale operation after continued growth.
As a result of the decision two key appointments have been made to the head office team in Leonie Whatling (Qld, WA, TAS) and Edwina Campbell (NSW, ACT, VIC, SA) as wholesale managers.
Adrift founder Bec Pullar said key manufacturing agreements contributed heavily to the current growth the business is experiencing.
"These have allowed us to grow the main line – with the addition of trend-focused fortnightly drops and custom production for more detailed pieces in the range.
“These developments have laid the foundations for our expansion into wholesale, which is being led by two very experienced operators.”
Since its launch, Adrift has seen 100% growth year-on-year.