Cyber Monday online retail conversions increased 68% year-over-year, research from Rakuten Marketing has revealed.
Data shows that this year sales were strongest during Cyber Weekend, with Singles’ Day recording the highest Average-Order-Value (AOV).
According to the data, Cyber Monday was the best performing retail event in the month of November.
Mobile sales accounted for 14% of online retail sales over Cyber Weekend, with the peak activity taking place on Cyber Monday.
Other data highlights include:
- Cyber Weekend AOV remains strongest on desktop at $135
- Over Cyber Weekend, click-through rates peaked between 7pm and Midnight on Cyber Monday
- Singles’ Day drove the strongest AOV, 39% higher than Black Friday
- Sales driven by retargeting ads during November increased 40% YoY