Cyber Monday online retail conversions increased 68% year-over-year, research from Rakuten Marketing has revealed.

Data shows that this year sales were strongest during Cyber Weekend, with Singles’ Day recording the highest Average-Order-Value (AOV).

According to the data, Cyber Monday was the best performing retail event in the month of November.

Mobile sales accounted for 14% of online retail sales over Cyber Weekend, with the peak activity taking place on Cyber Monday.

Other data highlights include:

  • Cyber Weekend AOV remains strongest on desktop at $135
  • Over Cyber Weekend, click-through rates peaked between 7pm and Midnight on Cyber Monday
  • Singles’ Day drove the strongest AOV, 39% higher than Black Friday
  • Sales driven by retargeting ads during November increased 40% YoY
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