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Recently launched husband and wife luxury label Avery Verse has continued in its goal of being a socially concious brand, signing a charity partnership with water.org.

Avery Verse has announced that as part of the partnership they will donate 10% of profits from all bags sold straight to the charity.

Water.org, founded by actor Matt Damon and CEO Gary White, aims to break the cycle of poverty by providing safe water and sanitation to areas of need across the globe.

The brand uses vegetable tanned leathers, which are considered to be the safest and most environmentally friendly means of leather available.

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