The entrance of Amazon into the Australian market could see Boxing Day sales increase of 45% compared to 2016, according to reports from Globaldata
The company’s latest consumer payments survey revealed that Boxing Day online spending on Australia’s largest annual sales day could reach $290 million.
This would be three times more than average online sales on any other day of the year with payment cards remaining the preferred method of payment for Australian shoppers.
Arnie Cho Payments division senior analyst at GlobalData said it would be fascinating to see how well Amazon Australia, competes for its share of Boxing Day sales in this its first year of operation.
"We estimate that over 40% of this year’s Boxing Day online sales will be transacted through cards, which remain the preferred payment mode for e-commerce transactions in Australia.’
‘’With retailers integrating their loyalty programs with mobile wallets, digital wallets are likely to continue to gain market share. PayPal alone could capture one fifth of this year’s Boxing Day online payment transactions.’
In terms of devices used for online shopping, while desktops and laptops will remain the preferred channels, their share will continue to decline as more people are expected to shop using mobile devices.