Turkish denim partner Orta Andadolu has handed the retailer a new piece of technology with four times the benefits.
Australian denim retailer Jeanswest has revealed the secret to its freshly launched Freeform 360 denim collection.
The collection features 4-way multi-directional smart stretch technology that aims to flatter all body shapes.
The fabric has been manufactured by mill Orta Anadolu, the Turkish denim partner also behind Jeanswest’s Prima Denim range.
Using Cognitive Stretch™ fabric moves with the body in every condition and features technology which rebounds back into shape after being stretched.
Freeform 360 launched in three fitted styles, ranging from 7/8 skinny to curve and maternity, as well as mid-vintage, deep ink and black.
The jeans are backed by a lifetime quality guarantee.
The guarantee covers manufacturing faults in regards to buttons, rivets, zippers, belt loops or seams.
The premium new denim collection retails for $129 in sizes 6 – 16 and is available online and in all Jeanswest stores.