The Iconic has unveiled the latest step in its sustainability strategy, announcing a partnership with Australia's leading soft-plastic recycling service Redcycle.
Moving forward, The Iconic is encouraging its customers to recycle their packaging via the Redcycle collection bins available at most major supermarkets.
The partnership will help customers overcome the challenge of recycling The Iconic's low-density polyethylene soft plastic satchels, which are 100% recyclable and form the majority of customers’ order packaging.
As part of the partnership, the postcard inside all The Iconic orders will be updated to include messaging about Redcycle and how to recycle soft plastics.
The Iconic head of sustainability and ethical sourcing Jaana Quaintance-James said that the business will continue to invest in finding more sustainable packaging solutions.
"The Iconic is proud to be partnering with Redcycle to help educate customers on how they can reduce their personal impact by recycling their soft plastics packaging via Redcycle collection bins.
"We take our commitment to social and environmental responsibility very seriously and we’re currently working through plans to adopt more sustainable packaging by early 2020 as part of our sustainability strategy.
"Although we’ve made great progress to date for reducing our most significant environmental impacts, we know we still have a long way to go, and we hope that through our mantra of ‘progress, not immediate perfection’, we can encourage other large businesses to recognise their part in driving collective, actionable change," she said.
Red Group director Elizabeth Kasell said that the partnership will go towards highlighting the changes both customers and businesses can make when it comes to waste.
"Redcycle is thrilled to partner with The Iconic to help both their business and customers take control when it comes to recycling soft plastics.
"We hope that through this partnership more people recognise the responsibility they have at home and in their work environment for helping to reduce the amount of plastic packaging going into landfill.
"We need to work together to make true change, and we’re more than excited to help The Iconic educate its customers on how to do so when it comes to soft plastics," she said.
According to Redcycle, The Iconic packaging is likely to be recycled alongside empty print toners and recycled glass to make Plastiphalt, a new and more sustainable high-quality alternative to asphalt.