Online retailer The Iconic has announced the site will receive 10 million visits over summer this year, with its premium platform receiving one million.
At a breakfast hosted by CEO Patrick Schmidt and board member Donna Player, the company announced a broader selection, coupled with a personalised offering, was a key driver behind its continued growth.
"We don't want to be the niche. We don't want to be one of the small guys playing in just one section of the market."
One of the major areas for growth has been the site's Premium platform, which now features 150 brands.
Both Schmidt and Player indicated swift growth of the category was a focus for the company in the next 12-18 months, with The Iconic looking to double the brand count, bringing it to 300.
Speaking exclusively with Ragtrader, Schmidt said the company had a further 25 brands in the pipeline in preparation for the racing season.
Two-thirds of the site's premium brands are comprised of Australian labels, with another third sourced from international brands. The Iconic will look to keep this ratio relatively the same over the next growth period.
Schmidt said the site overall stocked 60,000 unique products across 700 local and international brands, fulfilling up to 50,000 orders daily during peak times.
The company has also continued to focus heavily on its customer service tools and surveys, with the site now boasting an 88% net promoter score.
"Most retailers would kill for a score like this," Schmidt said.
The growth comes on the back of a major recruitment drive, including a new head of marketplace Will Rogers, new women's apparel head Sam Reece and new women's footwear and accessories head Carolyn Donohue.