The Iconic has made a strong play for the Australian sporting apparel, footwear and accessories market with a new TVC advertisement.
Entering the sports market four years ago, the eTailer now stocks 100 international and local sports brands including Nike, P.E Nation and Adidas.
The new ad showcases The Iconic's sports product offering and delivery proposition and is supported by a site refresh that features a new landing page that mirrors the creative used in the TVC.
The Iconic CMO Alexander Meyer said that the ad is just the beginning for the business in the sports space.
"When we entered the sport market four years ago we wanted to ensure we did this in an iconic way.
"Our latest sport TVC does just that.
"It captures the same sense of liberation and self-expression that’s embedded across our entire business, while reminding our customers that we have the best sports brands, the best sports products and the best delivery across the country.
"The Iconic is the premier destination for sport in Australia and New Zealand, and this is only just the beginning," he said.