Australian menswear label The Academy Brand has continued to pursue a vertical retail strategy, opening two new stores in Westfield Bondi and Warringah Mall.
Launched within a fortnight of each other, the new locations come off the back of the recent national David Jones concept store campaign, as well as the new junior line, 'Rookie by The Academy Brand'.
In the past 10 years the brand has grown from a $100k start-up to a $15 million label, with high street stores across Newtown, Bondi and Paddington.
Founder Anthony Pitt exclusively penned a story on the brand's rise for ragtrader.com.au last year.
Read how he took the brand to $5 million in five years here.