Ted Baker has today unveiled its first Australian store under new global head of creative Anthony Cuthbertson.
The brand has opened a new pop-up site in Sydney's Chatswood Chase shopping centre, showcasing its new pared back design and Cuthbertson's influence.
The store walls feature a hand-painted floral mural which was inspired by a print in a recent collection and was hand-drawn on-site over three days.
"Chatswood Chase is a new opportunity for us to reach a new audience, as we grow our customer base in Australia and continue to surprise and delight new customers with our fresh focus on diversity, inclusivity and focus on life’s gleaming details," Ted Baker said in a statement.
"The store will feel sleek and elegant to match our most recent collection.
"The design of the store will add unexpected moments of joy or humour to every day as it offers a unique and bespoke experience to our customers," the brand said.
The store will house the brand's spring-summer 21 collection, which is inspired by the British cultural scene of the 60s, 70s and 80s.
To celebrate the store opening, and to align with the wider end of year sales, Ted Baker will offer 50% off on selected lines.