Target Australia has announced it will expand its online presence in a partnership with online retailer and sister company Catch.com.au.
The move will include a broad range of Target collections, including women’s, men’s and children’s fashion, homewares and toys.
Target and Catch are both subsidiaries of Wesfarmers, marking a strategic partnership through Catch's marketplace.
Catch has around 1.5 million active customers and provides access to almost two million SKUs.
This latest collaboration complements the growing partnership between the Catch and Target businesses which has also included a Catch store within Target’s Highpoint store in Victoria.
Target Australia MD Marina Joanou said the latest move is a significant opportunity.
"Target’s partnership with Catch provides a significant opportunity to grow our online presence and engage with even more Australians as well as offer our valued customers another convenient way to shop Target products.
"This Kmart Group initiative reflects Target’s vision of inspiring families to live better by making it easier for them to afford quality and style."
Customers will now be able to purchase products from Target’s range on Catch with free home delivery on Target orders over $45.
Catch.com.au MD Peter Sauerborn also welcomed the venture.
"Catch is excited to welcome one of the country’s most iconic retailers, Target, to our online marketplace and offer our customers even greater choice and flexibility.
"With millions of products already available on Catch, the addition of Target’s latest apparel, kids and baby ranges, as well as homewares, toys and everything in between, is just another great reason for shoppers to make Catch.com.au their online shopping destination."
The digital venture comes at a critical time for Target, as it seeks to expand its customer base amid falling sales.
Wesfarmers announced the closure or rebranding of more than 160 Target sites this year.
Its venture with Catch will extend its digital reach as locations are shut or rebranded to sister company Kmart.