eCommerce disruptor Grana has ventured into swimwear.
The Australian direct-to-consumer company has stayed within its standard 2-3 times mark up for the venture.
Grana has chosen Taiwanese Tech for its woven swimwear for men, crafted from a specially formulated poly-blend.
For women, the collection has been knitted with Italian Sensitive fabric.
The nine pieces in the women’s swimwear will be available in black, olive pearl, and blush pearl.
The collection includes a french bikini top, bandeau bikini top, racerfront bikini top, triangle bikini top, tie-side bikini brief, high waist bikini brief, scoop back swimsuit, deep-V swimsuit and racerfront swimsuit.
The men’s collection comes in three key styles, and includes a drawstring swim short, 6.5” tailored swim short and 4” tailored swim short.
These will be available in navy, olive, sky blue herringbone print and olive herringbone print.
Prices range from AU $46 - $99 for women’s and AU $56 for men’s swimwear.
The full collection will be available to international shoppers on www.grana.com with two-day express delivery.