Swiss watch manufacturer Swatch has launched a maze installation at its new Melbourne flagship.
The new maze installation ‘A Maze’ is a pop-up in-store experience, influenced by Swatch’s new ‘Art Journey’ collection - a partnership with Tate Gallery in London, United Kingdom.
According to Swatch, the artists and unique works chosen for this year’s collection “reflect the boundary-pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.”
Its Art Journey collection with Tate Gallery will be displayed throughout each artwork included within the maze.
The maze installation opened on Friday, April 19 and will wrap up on April 26. It is open between the hours of 11am to 3pm daily.
Swatch’s new Melbourne flagship store was opened last month and boasts a floorspace of 239 square metres - making it one of the brand’s largest stores in the Southern Hemisphere.
The opening of Swatch’s new flagship store on Collins Street joins the brand’s existing retail store footprint, including Pitt St, Bondi Junction, Queen St, South Wharf, and the newly opened Murray Street Mall.