International fashion brand, Superdry, under Brand Collective Pty Ltd, has just announced the official launch of its online flagship store for Australia and New Zealand.
The localisation of the digital store has been deemed ‘the missing link’ according to eCommerce Manager, Brendan Gillen.
Superdry.com.au will offer a unique digital shopping experience to Australian and New Zealand consumers.
The site will function as a digital catalogue of all products available in stores, as well as feature online exclusives and a unique ‘FLOOR TO DOOR’ option that will allow consumers to order product direct to their homes from stores should a size or style not be available.
The website comes off the ‘global digital brand’ initiative heralded by the brand in the UK last season in addition to increase in demand for continuity between stores and eCommerce.
Superdry.com.au will launch with the brands AW19 ‘IN YOUR ELEMENT’ winter range and give digital consumers access to both Superdry Sport and Superdry Snow ranges.
To celebrate the launch of www.Superdry.com.au, the brand is offering free express shipping until the end of May 2019.