Strandbags has announced the launch of its lifestyle travel brand Nere.
The venture follows the release of Evity, an accessories brand specialising in style-led designs using responsibly sourced leather.
Designed in Australia, Nere offers a range of suitcases, travel bags and accessories, with fashion-inspired new releases two seasons per year. This will also include colour updates to ongoing collections.
Strandbags CEO Felicity McGahan said the launch of Nere is a key milestone in modernising its travel offering.
“We saw the opportunity to take our already successful Flylite travel brand and re-imagine it to become a travel lifestyle brand, suitable for today’s modern traveller.
“Following the pandemic, consumers have a pent-up desire to travel, yet at the same time travel has become more complex and less affordable.
“We spent the last two years creating a brand that will inspire travel near and far through the seamless combination of fashion and function, at an accessible price point.”
The current range comprises of five collections:
· Stori – an iconic suitcase in black and on-trend colours
· Wonda – a quiet gliding case
· Caype – a feminine case with rose gold accents
· Mono Floral – a contemporary take on traditional floral
· Canvas – everyday bags made from sturdy cotton canvas.
It also includes travel accessories, such as luggage tags, packing cubes, foldable totes, backpacks and duffles.
“As leaders, Strandbags was the first to offer handbags and travel side by side in retail, and it is this experience that informs our unique approach to building brands that marry fashion and function," McGahan said. “We are excited to help travellers explore the world again after a disruptive few years."