Sportscraft has expanded into the $2 billion women's activewear market with the launch of its first official activewear collection.
The range marks a significant moment for the brand with Sportscraft being the first brand in Australia to launch an active offering with Liberty Fabrics.
Sportscraft head of brand Jacolene Le Roux told Ragtrader that the collection marks the start of an expanded partnership with Liberty.
"Our Liberty partnership is one of the cornerstones of our brand and what we are very much known for so it made perfect sense to continue this relationship for this limited edition range.
"The print we selected works in perfectly with the active styles, while still being flattering on the body but also relevant for our customer.
"We have been in partnership with Liberty Fabrics for 38 years, so wanted to offer our customer a capsule collection that was not only exclusive, but also that they can trust in terms of being quality investment pieces they can have for life.
"We have some very exciting projects coming up with our Liberty partnership so this active range featuring the prints is just the first hint of what’s to come later in the year - so stay tuned," she said.
To create the 18-piece range, Sportscraft reflected on its heritage to inform the collection, reimagining the Sportscraft logo into versatile clothing to live and exercise in.
Le Roux added that the brand launched the collection to cater to the new way in which Australians are dressing.
"Athleisure has obviously become such an integral part of the Australian culture now, that it is a natural extension for us to offer this category in a very Sportscraft way.
"Being Australia’s most established fashion brand, born in 1914, we see ourselves as embodying the best aspects of this lifestyle, so the active range works in seamlessly with our other wardrobe staples," she said.
The collection features a hoodie, t-shirt, singlet, leggings, track pant, windbreaker, crop top and jumper designs.
The range comes in colours including mustard, black, white, blue, navy, khaki and Liberty's Elderberry print.
It is available now and retails for between $69.99 and $129.99.